Between August 1st, 2020 and October 31, 2020, Vowell’s Marketplace is partnering with Make-A-Wish® Mississippi and the Round It Up America® program to make wishes come true. The campaign, which is available at nine Vowell’s Market Places, four Cash Savers and two Vowell’s Fresh Markets in Mississippi and Alabama gives guests the opportunity to round up their bills to the nearest dollar or enter a specific donation amount to help support Make-A-Wish when paying with a credit card. The money raised will help to grant wishes for children with life-threatening illnesses in Mississippi. “Make-A-Wish children and their families are incredible profiles of courage and are the epitome of an eternal hope and optimism to which all of us should strive. We continue to pray for their strength on a daily basis,” said Todd Vowell, CEO of Vowell’s Marketplace. Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Vowell’s is passionate about philanthropy and positively impacting the lives of its community members. Each year, employees from the Vowell’s stores participate in fundraisers and community service projects to give back. This is Vowell’s 2nd year to partner with Make-A-Wish but first time allowing guests to round up their bill. The formal partnership with Make-A-Wish and Round It Up America harnesses the generosity of Vowell’s dedicated guests to help make an even bigger impact. “We are excited to partner with Vowell’s Marketplace and are honored to take this relationship to the next level through the Round It Up America program available at their grocery stores,” said Allison Tyler, President and CEO of Make-A-Wish Mississippi. “Currently, we are working on wishes for 41 children in the Mississippi counties Vowell’s serves. We hope people will stop by a local, participating Vowell’s Marketplace to stock up on groceries and round up their bill to the nearest dollar. Every penny helps make more life-changing wishes possible.” Like Vowell’s Marketplace on Facebook at www.facebook.com/VowellsMarketPlace. About Vowell’s Market Place Vowell’s Marketplace is a Louisville, Mississippi based supermarket chain with 18 locations across Mississippi and Alabama. Since opening it’s first store in 1945, Vowell’s has remained committed to providing both great food and a great shopping experience. From poultry and meat to deli and dairy, Vowell’s provides quality products at a value price in every department. For more information on Vowell’s Marketplace, visit www.vowellsmarketplace.com. About Make-A-Wish Mississippi Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Mississippi’s chapter, based in Ridgeland and Gulfport, serves the southernmost 65 counties of Mississippi. With the help of generous donors and volunteers grants at 100 wishes a year. It has granted more than 2,250 wishes since its inception in 1985. Visit Make-A-Wish at www.ms.wish.org to learn more. About Round It Up America Round It Up America® (RIUA) is a non-profit organization that provides participating businesses the opportunity for customers to “Round It Up for Charity” when paying their bill. At a minimum, ninety-one percent of all funds go to charity and in many cases the percentage is even higher. Companies, known as RIUA Mission Partners, around the country are making a difference through this powerful platform for charitable giving. Mission Partners select their own charities based on causes that are important to their organization, team members and guests. To date, RIUA has raised over $7 million and disbursed funds to more than 200 charities across the U.S. RIUA is operating in thousands of locations and online in all 50 states. For more information please visit www.rounditupamerica.org.
